How do I make my website easier for AI agents to use?

Most of what helps agents is unglamorous and already good practice. You are not building a second website — you are removing ambiguity from the one you have.

Make actions nameable

An agent picks a target by its label. If the label is empty, generic, or duplicated five times on the page, the agent guesses.

Use real buttons and links, not clickable divs.
Give each control a unique, descriptive accessible name.
Avoid three buttons all labelled "Continue" in the same viewport.

Make state observable

The agent needs to know whether its last action worked.

Change the URL on meaningful step changes.
Render success and error as text, not only colour or a disappearing toast.
Keep loading states visible until the content actually arrives.

Reduce the number of ways to fail

Every optional interstitial is a place to lose an agent: cookie walls, upsell modals, region pickers, newsletter popups. Each one is fine for a human who dismisses it in half a second, and each one is a fork the agent may take wrongly.

Decide your policy deliberately

Write down which journeys you want agents to complete and which you want them stopped on. Then make robots.txt, bot defences and rate limits match that decision instead of blocking everything by default.

Then verify

None of this is confirmed until an agent completes the journey. PlateTale runs the test and shows the step-by-step trace.