PlateTaleHow do I make my website work for AI agents?
There is no separate agent version of your site to build. The work is making the site you already have unambiguous — and then checking, repeatedly, that a real agent can finish the journey.
Start with one journey
Pick the journey that matters commercially: find a product and buy it, get a quote, book an appointment, renew a plan. Optimising everything at once produces nothing. Optimising one path produces a measurable result.
The checklist
- Price, availability and shipping cost in text, in the initial HTML — not in an image, not behind a click.
- Structured data on product, offer, organisation and location.
- Form fields with real labels and autocomplete attributes.
- Errors written as text next to the field that caused them.
- One clear primary action per screen; no two buttons with the same words doing different things.
- A distinct URL for every meaningful step, including the confirmation page.
- Modals and drawers that are reachable and dismissible without a hover.
- A robots.txt policy you actually decided on, rather than inherited.
Then keep checking
Agents change faster than your website does. A journey that works this month can break next month because a model changed how it interprets a page — with nothing on your side having changed at all.
That is the argument for monitoring rather than a one-off audit. PlateTale runs the journeys on a schedule and tells you the moment one stops working.