PlateTaleWhat makes a website agent-friendly?
"Agent-friendly" is not a badge or a framework. It is a property you can measure: can an agent complete the journeys you care about, repeatedly, without a human stepping in?
The four properties that matter
- Legible: every control has a stable, meaningful name and role.
- Predictable: the same action produces the same outcome, and the layout does not reshuffle between visits.
- Honest: the page says what happened, in text, including when something failed.
- Reachable: the journey does not require a human-only step such as a CAPTCHA or an SMS code halfway through.
What it is not
It is not a stripped-down text version of your site. It is not schema markup alone — structured data helps a model understand what a page is about, but it does not help an agent complete a checkout. And it is not blocking bots and calling the problem solved.
How you would prove it
Pick your five most valuable journeys. Define what success means for each. Run agents against them on a schedule and track the pass rate. That number — not a checklist — is what agent-friendly means in practice.